Fulfillment is when you actually are delivering to them your services and they are working with you. Do not mess up here. Every phase of the sales cycle is essential but messing up this stage will put you out of business faster than any other stage! When I was focused on real estate, I rarely discounted my commissions and I even charged a higher commission than the normal going rate. Did my clients squawk about the higher commission? Sometimes, but most often.

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