We all think that our clients love us and that they're never going to forget us, right? But this doesn't happen automatically. It takes some effort on your part. Do you know that it costs you seven times more money to obtain a new client than it does to keep an existing one? What does that tell us? It tells us that, while getting leads is important and easy, retaining the clients that we already have, making sure that they come back with us, and that they want to work with us again is incredibly valuable in building a sustainable business.

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