Welcome to another episode of Gym Marketing Made Simple! Today, we're joined by Tommy Allen, District H Strength and Fitness co-owner in Houston, Texas. Tommy shares insights into the critical role of consistent lead generation in business planning and growth.

Throughout our conversation, Tommy emphasizes the effectiveness of their current marketing strategy and the importance of avoiding unnecessary changes. He dives into how they've amplified business growth through semi-private training, offering valuable lessons for gym owners looking to scale their operations.

One key aspect Tommy highlights is the significance of local community awareness. He discusses how building a strong presence within the community, coupled with targeted Facebook ads, can drive conversions and enhance brand awareness.

00:01 Using Facebook ads to generate leads for a CrossFit gym.

6:40 Marketing strategies for gyms, emphasizing consistency and understanding of target audience.

10:30 Automating lead generation and sales process for a fitness business.

14:35 Leveraging cold traffic and nurturing leads to close sales.

18:27 Gym marketing strategies, including Facebook ads, brand awareness, and creating predictable outcomes for clients

25:57 Marketing strategies for gym owners

Tune in to the Gym Marketing podcast to hear Tommy's expert advice and learn how you can apply these strategies to your own fitness business.