Welcome to CollabCast, an innovative bonus series where we're diving into the world of podcast crossovers. In today's bonus episode, we're highlighting So, Here's the Thing with Laylee Emadi. In this conversation, Laylee discusses the cycles of launching educational offerings with photography duo Cameron and Tia. Listen in as they discuss lessons in launching a new offer and how to approach launching when you have a smaller audience.

If you love this episode be sure to check out So, Here's the Thing with Laylee Emadi and hit the follow button on your favorite podcast player.

Connect with Laylee Emadi:

• layleeemadi.com
• So, Here's the Thing Podcast
• instagram.com/laylee_emadi
• The Creative Educator Conference

Connect with Cameron & Tia:

• cameronandtia.com
• instagram.com/cameronandtia
• tiktok.com/@cameronandtia

Hosted on Acast. See acast.com/privacy for more information.

Word of marketing is the best way to get the word out about your business, but most of us don’t spend much time investing into that area of business. We rely on social media to get our name out there, and while that is important, nothing beats knowing that there are people out there who know and love your business and are willing to share your work with others. 

In this episode, we’re joined by Sara McCabe, a people and business development consultant. She shares how she was able to stop leaning on social media for leads and focus only on referral marketing. Her strategies of how she's turning her clients into raving fans is pure gold! 

The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, get paid faster, and have business flow your way with HoneyBook. Use the code PODCAST to get 20% off your first year as a new member.

• Instagram: instagram.com/saramccabeconsulting
• Website: https://www.saracmccabe.com/
• Email: [email protected]

• Website: podcast.honeybook.com
• Instagram: instagram.com/honeybook
• Instagram: instagram.com/akuakonadu_

Hosted on Acast. See acast.com/privacy for more information.

Did you know that 84% of independent business owners think that there should be more government resources and financial assistance to support them? The current government infrastructure makes it difficult for us not only to build but also to protect our business. 

In this episode, Rafael Espinal, president of the Freelancers Union, joins us to share how we can become fierce advocates for our businesses through legislative advocacy.

Today’s conversation is only the beginning. We will be partnering with the Freelancers Union to host a meetup at the South by Southwest event next year. We are so excited to join forces to help secure a better future for independent business owners.

The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, get paid faster, and have business flow your way with HoneyBook. Use the code PODCAST to get 20% off your first year as a new member.

• The Harris Poll
• The Freelance Isn’t Free Act
• Freelance Isn’t Free Five Year Report
• The Freelancers Union

• Website: freelancersunion.org
• Instagram: @rlespinal
• Email: [email protected]

• Website: podcast.honeybook.com
• Instagram: instagram.com/honeybook
• Instagram: instagram.com/akuakonadu_

Hosted on Acast. See acast.com/privacy for more information.

When we think of passive income, we think about making money while you sleep. What does it really take to build out these streams of income and to see success? Hope Taylor pulls back the curtain and shows us how she was able to build multiple six figure passive income streams as a photographer, educator and business coach. 

This episode is packed with so many tangible tips on how you can get started on creating your own passive income. Even if you already have a stream of passive income, Hope shares the changes you need to make to see success.

The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, get paid faster, and have business flow your way with HoneyBook. Use the code PODCAST to get 20% off your first year as a new member.

• ConvertKit

• Website: hopetaylor.com
• YouTube: youtube.com/@HopeTaylor
• Instagram: @hopetaylorphotography

• Website: podcast.honeybook.com
• Instagram: instagram.com/honeybook
• Instagram: instagram.com/akuakonadu_

Hosted on Acast. See acast.com/privacy for more information.

It’s no secret that AI can have a positive impact on our business. In fact, 70% of independent business owners already feel that way. We know that AI can help improve our systems, our overall client experience and save us time, but what if we took it a step further? 

How can we use AI to make data-driven decisions to make money in our business? Shelly Palmer, AI expert and CEO of the Palmer Group is here to teach us how to do just that. In this episode, Shelly guides us on how we can use AI to gain a deeper understanding of our business through data, plus how we can use that data to make smarter decisions.

The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, get paid faster, and have business flow your way with HoneyBook. Use the code PODCAST to get 20% off your first year as a new member.

• [5:35] AI isn’t going to replace your job
• [11:50] Why you need to use AI to stay ahead of your competition
• [19:06] Using AI data to move your business forward
• [36:57] How to stay on top of AI without becoming overwhelmed 
• [46:00] The biggest differentiator between businesses that succeed and the ones that fail

• Free Generative AI Course
• Open AI Blog

• Website: shellypalmer.com

• Website: podcast.honeybook.com
• Instagram: instagram.com/honeybook
• Instagram: instagram.com/akuakonadu_

Hosted on Acast. See acast.com/privacy for more information.

Did you know that 82% of consumers will shop from brands whose values align with their own? Now more than ever, people are looking to brands to do good—a brand that does this very well is Ben and Jerry's. 

In this episode, Sean Greenwood, Director of Public Relations and Communications at Ben and Jerry’s is joining us to discuss some of his favorite brand campaigns. Sean highlights the unique approach he and his team take with PR and communications at Ben and Jerry's. Listen in as he shares how you can be better about infusing your values into your business.

The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, get paid faster, and have business flow your way with HoneyBook. Use the code PODCAST to get 20% off your first year as a new member.

• [3:31] The PR strategies that have contributed to Ben & Jerry’s success
• [9:18] How Ben & Jerry’s measures its marketing impact
• [10:10] Taking a stance on political issues
• [19:27] The success of the Netflix and Chill campaign
• [27:05] Maintaining values through huge company growth
• [31:03] The biggest differentiator between businesses that succeed and the ones that fail

• List of impactful Ben & Jerry’s campaigns
• Harris Poll

• Website: benjerry.com
• Twitter/X: twitter.com/prpoobah

• Website: podcast.honeybook.com
• Instagram: instagram.com/honeybook
• Instagram: instagram.com/akuakonadu_

Hosted on Acast. See acast.com/privacy for more information.

What would you do if you lost 14,000 followers in one week? That is exactly what happened to Instagram growth coach Brock Johnson, and what he learned from that might surprise you. Brock is a seven-figure entrepreneur who has a passion for helping business owners grow their following and their businesses all on Instagram. 

In one year alone, Brock gained 400,000 followers. Instagram has been a tough platform to navigate these past few years, but Brock is here to give us the strategies that he used to see success on the platform, and how we can apply that to our own business. 

The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, get paid faster, and have business flow your way with HoneyBook. Use the code PODCAST to get 20% off your first year as a new member.

• Manychat

• Instagram: https://www.instagram.com/brock11johnson/ 
• Website: https://instaclubhub.com/ 

• Website: podcast.honeybook.com
• Instagram: instagram.com/honeybook
• Instagram: instagram.com/akuakonadu_

Hosted on Acast. See acast.com/privacy for more information.

Love it or hate it, the Pumpkin Spice Latte marks the beginning of fall for coffee lovers everywhere. How did Starbucks turn the PSL drink into a major lifestyle brand? On today’s episode, Jen Olmstead of Tonic Site Shop is breaking down some of Starbucks’ most genius marketing and branding strategies, while sharing how we can create some of these iconic moments in our own business as well.

The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, get paid faster, and have business flow your way with HoneyBook. Use the code PODCAST to get 20% off your first year as a new member.

• [0:54] The story of the PSL
• [5:06] What entrepreneurs can learn from Starbucks
• [8:22] Marketing strategies for the PSL
• [16:38] How Starbucks utilized user-generated content
• [21:59] Building customer loyalty
• [26:01] Leveraging seasonality like Starbucks
• [33:01] Getting creative and personal with your content
• [38:57] The biggest differentiator between businesses that succeed and the ones that fail

• Instagram: https://www.instagram.com/tonicsiteshop/
• Website: https://tonicsiteshop.com/
• Email list: https://tonicsiteshop.com/tonic-vip/
• Canva templates: https://tonicsiteshop.com/shop-canva-templates/ 

• Website: podcast.honeybook.com
• Instagram: instagram.com/honeybook
• Instagram: instagram.com/akuakonadu_

Hosted on Acast. See acast.com/privacy for more information.

Have you been sleeping on LinkedIn? If so, you are not alone. On this episode of the Independent Business podcast, we have Lakrisha Davis, who is a LinkedIn branding expert and business coach joining us to share explosive six-figure business strategies for LinkedIn.

Lakrisha was able to build a six-figure business using only one social media platform: LinkedIn. As a branding expert, Lakrisha is teaching us how to gain more visibility, leads and sales, all while using LinkedIn, so you can stop leaving money on the table.

The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, get paid faster, and have business flow your way with HoneyBook. Use the code PODCAST to get 20% off your first year as a new member.

• LinkedIn: linkedin.com/in/lakrishadavis
• Website: lakrishadavis.com

• Website: podcast.honeybook.com
• Instagram: instagram.com/honeybook
• Instagram: instagram.com/akuakonadu_

Hosted on Acast. See acast.com/privacy for more information.

The journey to success is never linear. There are lots of ups and downs, but the key to building a sustainable business is learning how to adapt and innovate. That's why I'm so excited to have videographer and podcast host Alberto Mendoza on the show. 

In the midst of the pandemic, Alberto decided to take the leap and fully invest in his business. That investment led to him hitting six figures in his first year and he is just getting started. Listen in as we discuss how learning to adapt and innovate can be one of the best ways to make sure that your business is here tomorrow.

The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, get paid faster, and have business flow your way with HoneyBook. Use the code PODCAST to get 20% off your first year as a new member.

• Wyzowl Survey

• Instagram: @a_mendoza_
• Podcast: Modern Creative Podcast

• Website: podcast.honeybook.com
• Instagram: instagram.com/honeybook
• Instagram: instagram.com/akuakonadu_

Hosted on Acast. See acast.com/privacy for more information.