End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework

In this thought-provoking episode of the Business of Architecture podcast, Rion Willard sits down with long-time collaborator Nicole, whose work with firm owners goes far beyond strategy and business systems. Together, they explore the hidden forces shaping how architects think, act, and lead—often without realizing it.

Nicole reveals why many practice owners feel stuck, overwhelmed, or adrift, even when they've "done everything right," and how unseen layers of belief can quietly limit results. She shares powerful shifts that can help leaders reclaim clarity, tap into their core identity, and run their business with more freedom and impact.

Along the way, you'll hear stories, analogies, and unexpected moments of insight that might just change how you see your own challenges.

Inside, you'll discover:

• The hidden "handbrake" most architects don't know is slowing them down
• A simple daily habit that rewires your thinking without effort
• How to turn even setbacks into strategic advantages