Communicating chiropractic can be hard. The big idea of chiropractic is simple - that chiropractic can help your body work better so that you can do ALL the things you have to do and love to do. But connecting people with it is more difficult. It's more difficult because this idea is different from the predominant ideas in our culture. And it's difficult because we have the curse of knowledge where it's hard for us to imagine what it's actually like to not know that!

This is where metaphors, similes, and schemas come in. They are all ways of linking concepts that people already understand to chiropractic.

In this episode, Martin goes through his favourite links to the bid idea of chiropractic!

The Edinburgh Lectures and the Retention Skills workshop https://www.tickettailor.com/events/scc/864028#

To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0

Email me - [email protected]

If you don't have a great examination it's tough to know if someone who isn't getting symptomatic results just needs more care or they need a different approach. It's tough to know when to change someone's frequency of care. It's tough to really practice in a model that is about function, not pain.

When you do the right tests (and do them right!) it helps the client get the best care, helps your clinical certainty, AND, can help communicate the value of prevention and performance.

In this episode, Martin explores all these areas and gives you templates that you can use to upgrade your exam.

The Edinburgh Lectures and the Retention Skills workshop https://www.tickettailor.com/events/scc/864028#

To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0

Questions are a powerful tool in practice. They help you get insight into what really matters to the people you serve. They help your clients see their health and their response to chiropractic care in new ways. They also help create connections with your clients.

Today's episode is all about questions - Martin shares WHY questions are so important, WHAT his 6 favourite questions are, and HOW you can use them in practice.

You will come away with strategies you can use right away in your practice!

The Edinburgh Lectures and the Retention Skills workshop https://www.tickettailor.com/events/scc/864028#

To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0

The highest level of health understanding is performance - that how your body works impacts everything you do.

In this ep Dr Brad Glowaki joins Martin and they talk about how to leverage science, experience and professional athletes to communicate the value of chiropractic.

This is the video of Marvin Hall's response to chiropractic care https://www.instagram.com/p/CpfriYcJr0S/?hl=en

For more info on Dr Brad's seminars and mentoring https://www.levelupmentoring.rocks/

Martin's email [email protected]

The Edinburgh Lectures and the Retention Skills workshop https://www.tickettailor.com/events/scc/864028#

To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0

While kids make up a small percentage of most chiropractors' practice, Dr. Skip Wyss has built a practice where children account for 70% of his clientele.

In fact, they are typically the first client or patient in their family to visit him. To discover how Dr. Skip has established a culture in his community where this is the norm, tune in to today's episode and listen in on the discussion.

To learn more about Dr Skip http://www.primeprogram.co/

https://shor.by/2P62

https://www.youtube.com/channel/UCi2w8Ic0x1ibexI8POnZzFQ

Martin's email [email protected]

The Edinburgh Lectures and the Retention Skills workshop https://www.tickettailor.com/events/scc/864028#

To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0

Have you ever looked at your schedule and seen that "that" person is coming in? You know the one who is always complaining, doesn't value what you want, and is a pain in the arse to deal with?
And conversely, are there people who are a joy to see? They 'get it' and value you and the care you provide.
Would you like to have more of the latter and less of the former? Would you like to learn a simple tweak to your language which will filter the 'right' people in (and the 'wrong' people out)?
On this episode of the podcast, I go over a simple tweak in your language (changing actions to identities) that will act as a beacon to the people you want to see. And even better, using this tweak will increase the chance that your ideal clients (the 'right' people) will follow your recommendations.

The Edinburgh Lectures and the Retention Skills workshop https://www.tickettailor.com/events/scc/864028#

To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0

Would you like to build your reputation through online reviews? Well, according to a recent study, 81% of people look at reviews when choosing a healthcare practitioner, making Google reviews an essential tool for your business. But what happens when you receive a negative review? How should you handle this challenging situation?

In this episode of our podcast, Martin delves into the strategies you can use to navigate these tricky waters. Join us as we explore the steps you can take to respond to negative reviews professionally and effectively, and how to use this feedback to improve your business.

Tune in now to learn from Martin's expert advice on handling negative reviews on Google and taking control of your online reputation.

The Edinburgh Lectures and the Retention Skills workshop https://www.tickettailor.com/events/scc/864028#

To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0

The tables are turned for this episode – Adelle Semmler from the "Chiropractically Speaking" podcast interviews me!

We talk about the role of philosophy in practice, how to increase your certainty, and keys to improving your communication.

Check out "Chiropractically Speaking" https://open.spotify.com/show/5Masb9vf7rkD5sPEWDUhrc?si=V7_WaOarRBiX2lOzq7vWzQ&nd=1

The Edinburgh Lectures and the Retention Skills workshop https://www.tickettailor.com/events/scc/864028#

To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0

Authority is such an important aspect of success that Cialdini included it in his 6 principles of influence. When the people in your community are deciding who to see they are looking for someone that they can trust. When people are deciding whether they should follow your recommendations they are asking themselves if they trust you. When they are deciding whether to refer someone to you, again trust is the determinant.

And quite simply, authority is the fast track to trust.

Dr Scott Vatcher is an expert on how you can build authority and shares his approaches in this episode.

To learn more about Scott's approach to building authority www.theauthorityco.com 

Click on the top link "Take the Authority Quiz". 25 questions to see if you are becoming the Go-To Health Authority in your community.

Check out the details of Grow Your Tribe https://insideoutpractices.com/grow-your-tribe

To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0

It can be tricky when you're trying to explain the value of prevention and performance-based care to people who are pain based in their beliefs. If you make them wrong then they're not likely to want to listen to you, but if you don't explain the value of more proactive options it sucks for them (they get worse results) and it sucks for you (you end up with a practice full of pain based people!)

Today I go through how to use bridging as a communication approach for people who you have already seen but haven't explained prevention or performance to. How you can 'renegotiate the agreement' to one that serves them and you.

Check out the details of Grow Your Tribe https://insideoutpractices.com/grow-your-tribe

To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0