In this episode, Mike and AJ demystify bestseller lists for The New York Times, USA Today, and others (RIP, WSJ List) and detail what it takes to get on them. There are still some secrets to selection that remain shrouded in mystery, but AJ has a good idea of what they are, and holds nothing back. They also give listeners straight talk about Amazon best-seller status and why you should never – ever – put that in your bio, not if you want to look like a pro.

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Defy, by Dr. Sunita Sah

Unicorn Team, by Jen Kem

Profit First for Therapists, by Julie Herres

The End of Education as We Know It,  by Ida Rose Florez

Vacuuming in the Nude, by Peggy Rowe

Inner Excellence, by Jim Murphy

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AJ Harper, website 

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Mike Michalowicz, website

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