Understanding Emotional Discounting and Charging in Business

In this episode of 'Business Breakfast and Bedhead,' Dawn Bradley discusses the concept of emotional discounting and charging within the service industry. She emphasizes the importance of maintaining integrity and confidence in pricing services, and how emotion-driven pricing decisions can negatively impact the sustainability and profitability of a business. Through personal anecdotes and interactive discussions, Dawn encourages listeners to evaluate their own pricing strategies and how they may be influenced by fear of rejection or perceived client wealth. She also highlights the significance of effective communication and building real confidence to ensure fair and consistent pricing for all clients.

00:00 Introduction and Welcome

00:55 Emotional Discounting in the Service Industry

01:35 The Impact of Emotional Discounting

03:17 Calculating Your Emotional Discounts

06:08 Aligning Pricing with Integrity

09:53 Overcoming Fear of Rejection

12:48 Final Thoughts and Announcements

15:27 Closing Remarks and Call to Action

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