In today's episode, we learn a sane and accessible influencer marketing strategy that has worked for brand and big small: product seeding.

We're joined by Cody Wittick, Co-Founder and Co-CEO at Kynship, an influencer marketing agency.

Prior to co-founding Kynship, Cody worked at QALO, the brand that created the silicone wedding ring, where he built out a robust influencer program of 500+ influencers, all through the foundation of seeding. This included contracting thousands of micro-influencers in a variety of industries to produce monthly UGC and organic posts, while also working with household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr.

Show Links

• Kynship
• QALO
• Meta for Creators
• TikTok Creator Marketplace
• MightyScout
• Rev
• Kapwing
• Kynship App: Influencer Seeding
• Kynship's Influencer Course

Sponsors

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Back up your store with Rewind
• Try Bold Product Upsell, free trial
• Privy: The Fastest Way To Grow Sales With Email & SMS

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