Does your calendar align with what you say matters most? Kevin sits down with Ryan Matt Reynolds, to talk about the impact of living in a constant state of urgency. He emphasizes the importance of identifying core values and intentionally aligning daily actions with those values. The conversation also covers the voluntary hardship of choosing challenging, growth-oriented tasks to build resilience for when things go wrong (and they will). They also discuss the practice of delegation and the difference between fleeting happiness and long-term joy.

Listen For

00:00 Introduction 01:59 Meet Ryan Matt Reynolds 03:30 The journey to writing Undoing Urgency 05:28 Why urgency is a universal issue 06:20 The deeper purpose behind the book 08:53 Why urgency matters to Ryan personally 10:03 The link between urgency and core values 12:05 Lessons learned through failure 13:24 Writing a legacy for future generations 14:07 From “busy” to what really matters 15:06 Hardships are part of life but what kind? 15:28 The concept of voluntary hardship 17:33 Voluntary hardship prepares us for the involuntary 19:29 Practical hardships in leadership and life 20:16 Delegation as a leadership turning point 21:10 Letting go to grow 23:49 Building a leadership team 25:43 Training your team to take ownership 27:19 Moving from technician to CEO 28:00 Joy vs happiness 29:40 Why joy comes from alignment with core values 31:13 Finding joy in the process not the destination 33:12 Teaching our kids and teams about joy 34:49 What Ryan does for fun 35:33 Intentional time for what matters 37:14 Your calendar is a truth teller 38:07 Urgency vs importance 39:16 Book recommendation: Never Enough by Andrew Wilkinson 40:51 Final thoughts on values joy and learning 44:44 Outro and reminder to subscribe

Ryan's Story: Ryan Matt Reynolds is the author of Undoing Urgency: Reclaim Your Time for the Things That Matter Most, a strength and conditioning coach, and a former professional strongman. He is the founder, owner, and CEO of Barbell Logic, one of the largest online strength and nutrition coaching companies in the world. With 25 years of experience in his industry, Reynolds’ focus is on redefining traditional personal training by creating connections in the online space and increasing access to professional coaches.

https://x.com/ReynoldsSTRONG 

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Book Recommendations

• Undoing Urgency: Reclaim Your Time for the Things that Matter Most by Ryan Matt Reynolds
• The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber
• The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz
• Never Enough: From Barista to Billionaire by Andrew Wilkinson

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