Want to dominate Google for your local home service business in 2025? In this episode of the Plumbing & HVAC Hustle Podcast, Sydnee Olsen of Hook Agency breaks down the unfair advantages contractors can tap into with local Google marketing.

We talk:

• Why Google Business Profile is still criminally underused
• How to actually stay ahead of Google’s algorithm shifts
• Whether niche agencies outperform generalists for HVAC pros
• Why simplicity and focus beat doing everything halfway
• The hard truths about agency-client relationships and how to get them right

Whether you’re an HVAC owner doing $3M+ or you’re just starting to build your local SEO presence, this episode is packed with real strategies for ranking, retaining leads, and building lasting partnerships with your marketing agency.