In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Tim Ash, a pioneer in digital marketing and the author of "Unleash Your Primal Brain." Tim shares his journey from his roots in the former Soviet Union to leading a successful digital marketing agency and becoming a sought-after speaker. The conversation dives deep into the psychology behind marketing, emphasizing the power of understanding human behavior, and how to effectively build trust with your audience. Discover why mid-sized companies are the sweet spot for innovation, and learn about the importance of crafting a compelling origin story that resonates with your tribe. This episode is packed with insights on how to navigate the complexities of marketing in a way that taps into our primal instincts and drives real results. Don't miss out on these actionable strategies that can elevate your marketing game!

Timestamps

0:00 Intro

0:15 Heading Up

1:13 Tim Ash

3:03 Best Companies to Work For

5:22 Learning AI

6:40 Cold Dead Fish

10:11 Happy Happy Talk

14:03 Marketing is Simple

17:52 Unconscious Decisions

22:04 Trusting Brands

27:38 Experiential Marketing

32:33 Editorial Voice

38:30 Origin Myth

41:18 Nude Lady

46:30 Trump

48:51 Content Marketing

54:09 Primal Brain

56:29 Do You Know a Misfit

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Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce.

Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all.

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