What is up fam?! Welcome back to another jam packed episode. Today I am welcomed by a MASTER marketer… Nikki Nash. She is known for crafting mind-blowing strategies, assembling kick butt marketing teams, and freeing visionary CEOs from the marketing grind. With her advice, I think she can help us business owners achieve some of our pro goals and ultimately make 👏🏼 that 👏🏼 money 👏🏼 … honey.

In this episode… 

• Understanding marketing roadblocks 
• Making THE plan 
• CEO vs. CMO
• Marketing conductor & managerial positions
• Strategists vs. tacticals & implementers 
• Building your rockstar team 
• Entrepreneurial life vs. mom / personal life 
• Understanding your team’s strengths & weaknesses 
• Feeder programs

Quotes: 

“You have to believe that your plan is going to work for you because one, if it doesn't work, or if you don't believe, it's not gonna work, and two, it's not gonna have the excitement and momentum and passion behind implementing it.” - Nikki Nash 

“CMO is helping to realize the vision of the CEO, CEO just needs to focus on that vision all day, every day, and talk about it all day, every day.” - Nikki Nash 

“In order for a company to succeed you really have to know what everybody's doing, how everybody's doing it, where they are, and have the skills and knowledge to be able to pick up and roll with it.” - Nikki Nash

“If you have a good strategist, a good project manager, and good doers, you're solid.” - Nikki Nash 

“The reason I love these entrepreneurial goals and all of these conversations is that they don't just apply to work life, they apply to real life.” - Nikki Spo

“I want to encourage entrepreneurs to have the guts to ask the hard questions because I think that guts go a long way.” - Nikki Spo 

Timestamps: 

0:00 - 1:25 | Intro 

1:25 - 3:40 | Roadblocks when it comes to marketing 

3:40 - 7:30 | Coming up with THE plan 

7:30 - 9:25 | Why CEOs should not be their own CMOs 

9:25 - 13:10 | Marketing conductors 

13:10 - 16:45 | Tips of building a rockstar marketing team 

16:45 - 20:46 | How smaller businesses should go about building their team 

23:23 - 26:25 | How to motivate your team to have the same enthusiasm for succeeding as you do 

26:25 - 30:00 | Connecting entrepreneurial life to real life 

30:00 - 33:30 | Finding the right staff 

33:30 - 39:55 | Balancing nurturing your current team and hiring outside more experienced professionals

39:55 - 43:05 | Having a clear marketing message & how to develop it

43:05 - 46:45 | Nikki Nash’s clear message 

46:45 - 48:59 | Outro 

—

SANA SKIN STUDIO is my #1 go-to spot for self-care. My favorite facial is the Super Glow, and you can get $25 off of your first facial when you book at www.sanaskinstudio.com with my code THEKNOWGLOW.

—

When shopping for a new car, Toyota of North Miami has to be at the top of your list. Toyota of North Miami is a Miami based dealership that offers you a superior selection of new Toyota vehicles as well as a large inventory of used vehicles and certified pre owned Toyotas. Right now, you can lease a new Toyota Corolla for just $79 a month and get free car washes for life. Be sure to check out Toyota of North Miami for all of your car purchasing needs.

Connect with Nikki Nash 

https://www.nikkinash.co/ 

@nikkinashofficial  

Connect with Nikki 

www.nikkispo.com  

@nikkisappspo / @theknowwithnikkispo

Support this podcast at — https://redcircle.com/the-know-with-nikki-spo/donations

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy