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In today's world, attention is the single most important currency. That's because where the attention goes, money, influence, fame, and opportunities flow! Where the attention goes, everything flows! So how do you encourage people to notice you and pay attention to what you have to say? In today's episode, Sharran talks about his 3-part framework to get unlimited exposure without spending a dollar while positioning yourself as an authority and automatically creating raving fans. This simple framework does not only work for a specific brand but almost any business out there. 

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“Where the attention goes, everything flows.”

- Sharran Srivatsaa

Timestamps:

00:00 The internet has completely changed the way we communicate

01:03 There's something you have to understand

01:41 A conversation with Taki Moore reveals the same thing

03:27 Here's what Sharran’s team did to test the process

05:26 Part 1: Great CONTENT makes your audience your unlimited salesforce

10:31 Part 2: COACHING or teaching demonstrates insane proficiency and positions you as an authority

14:50 Part 3: COMMUNITY drives achievement and allows people to go deeper with you

19:04 Quick recap of today's topic

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