Judd Kessler, Wharton professor and author of Lucky by Design, reveals the hidden economics of winning markets. Discover how to harness “hidden markets”, where scarcity, not price, rules to boost demand and loyalty. From creating strategic scarcity to niching down for standout positioning, Judd shares tactics to make luck work for you. Perfect for small business owners and startups, this episode unpacks pricing pitfalls, customer psychology, and even dating market parallels to drive success. 

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👂Listen out for:

- Master hidden market dynamics

- Create strategic scarcity ethically

- Niche for competitive advantage

- Optimize pricing for demand

- Understand customer psychology

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❤️ New to the Jason Marc Campbell Business Podcast?

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📱I'd love to connect with you. You can find me, your host, Jason Marc Campbell on the following Channels:

Instagram: https://www.instagram.com/jasonmarccampbell LinkedIn: https://www.linkedin.com/in/jasonmarccampbell

Note from Jason: This Podcast, as I have, has evolved. From Selling with Love Podcast and Superhumans at Work by Mindvalley. I remain curious and continue to grow into more topics that can support others on a journey for success and fulfilment. Enjoy ;-) 

#JuddKessler #JasonMarcCampbell #SellingWithLove

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