The words we use in our marketing are powerful. Using the right words will draw people to you and the wrong ones will push people away. So it’s important to really think about what you’re saying.In this podcast I explore:<ul><li>The negative impact of using ‘counsellory’ words aka psychobabble</li><li>The importance of connection </li><li>How to find alternative, more relatable words</li><li>Some examples of how this might look in practice</li><li>How using relatable words within marketing will attract more clients AND bring better results</li></ul> Words are powerful, so use them to your advantage.And if you want to start working on your marketing message, some and join the <a href="https://growyourprivatepractice.co.uk" rel="noopener noreferrer" target="_blank">Grow Your Private Practice membership</a>

The words we use in our marketing are powerful. Using the right words will draw people to you and the wrong ones will push people away. So it’s important to really think about what you’re saying. In this podcast I explore:The negative impact of using ‘counsellory’ words aka psychobabbleThe importance of connection How to find alternative, more relatable wordsSome examples of how this might look in practiceHow using relatable words within marketing will attract more clients AND bring better results Words are powerful, so use them to your advantage. And if you want to start working on your marketing message, some and join the Grow Your Private Practice membership

The words we use in our marketing are powerful. Using the right words will draw people to you and the wrong ones will push people away. So it’s important to really think about what you’re saying.In this podcast I explore:<ul><li>The negative impact of using ‘counsellory’ words aka psychobabble</li><li>The importance of connection </li><li>How to find alternative, more relatable words</li><li>Some examples of how this might look in practice</li><li>How using relatable words within marketing will attract more clients AND bring better results</li></ul> Words are powerful, so use them to your advantage.And if you want to start working on your marketing message, some and join the <a href="https://growyourprivatepractice.co.uk" rel="noopener noreferrer">Grow Your Private Practice membership</a>

Unlock the power of words

I’m Jane Travis and I’m an ex counsellor that now works with other therapists to grow their private practice, hence the name of the show. 

I’m the author of the Grow Your Private Practice book and also run the Grow Your Private Practice membership, where counsellors can get together and learn all about marketing, with a special love of all things blogging.

Okay, that’s the official stuffy 'about me' bit out of the way, because honestly, it’s so much more than that. 

The truth is, the thing that really drives me, is helping counsellors - counsellors like you - to get more freedom and choice into your life so can work when you want to, how you want to and with the issues that you’re passionate about. 

And importantly, to get paid properly to do so. 

Because you have the freedom and choice to run a thriving private practice whilst also creating a fulfilling life for both yourself and your family. 

If you want that too, please click subscribe. I hope you enjoy listening.

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I’m Jane Travis and I’m an ex counsellor that now works with other therapists to grow their private practice, hence the name of the show. I’m the author of the Grow Your Private Practice book and also run the Grow Your Private Practice membership, where counsellors can get together and learn all about marketing, with a special love of all things blogging. Okay, that’s the official stuffy 'about me' bit out of the way, because honestly, it’s so much more than that. The truth is, the thing that really drives me, is helping counsellors - counsellors like you - to get more freedom and choice into your life so can work when you want to, how you want to and with the issues that you’re passionate about. And importantly, to get paid properly to do so. Because you have the freedom and choice to run a thriving private practice whilst also creating a fulfilling life for both yourself and your family. If you want that too, please click subscribe. I hope you enjoy listening.

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