Today's guest is Nick Disabato, a conversion rate optimization consultant who believes "Ecommerce isn’t a video game. It’s relationships with real people, at scale." In this episode, we'll learn how his customer-focused mindset has helped in improve conversion rates and shift company cultures at the same time for his clients.

You'll hear:

• Design Mindset & Cognitive Biases
• Customer Phone Interviews
• Scary Tests, Tools, and where to start

Through his consultancy, Draft, Nick Disabato conducts research-driven optimizations of online stores, so they can grow without needing to increase their ad spend. Rather than running the usual marketing playbook, Nick uses design research as the fundamental tool for optimization. He also wrote design best-sellers Cadence & Slang and Value-Based Design.

Show Links

• Draft - Nick's design consultancy
• @nickd's twitter rant
• Google Optimize - Split Testing tool
• Store Design - Nick's new mini how-to guide
• Hotjar - Heatmapping tool

Sponsors

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Back up your store with Rewind
• Try Bold Product Upsell, free trial
• Privy: The Fastest Way To Grow Sales With Email & SMS

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