Unlock the secrets of roofing success with Naaman Taylor from Miller Storm in our latest episode of the Roofing Success Podcast. Ever wondered how a chance encounter at the gym could pivot a career from real estate wholesaling to roofing? Naaman reveals how Miller Storm’s unique door-knocking sales strategy sparked his interest and led to the creation of an efficient call center utilizing both stateside and overseas talent. Discover innovative sales methodologies and how strategic marketing and lead generation can transform the roofing industry.

Gain invaluable insights into building a robust business foundation by understanding every role within a company. Naaman emphasizes the importance of immersing oneself in various positions—from sales and marketing to hands-on trades like installations—to make informed decisions and streamline operations. This comprehensive approach ensures smoother business processes and helps identify gaps that can hinder performance. Naaman’s journey to becoming COO showcases the significance of understanding each role to effectively manage and elevate your team.

Our conversation also dives deep into recruiting strategies and key performance indicators (KPIs) essential for building a high-performing telemarketing team. Learn how to optimize your recruitment process through structured hiring funnels, impactful interview questions, and cultural fit assessments. We discuss the nuances of working different types of leads, the importance of a positive company culture, and practical tips for continuous improvement. Join us for a wealth of actionable strategies and lessons that will elevate your roofing business to new heights.

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