In this episode, Wil sits down with Jeff Low, CEO and founder of Stash Hotel Rewards, to discuss the evolution of loyalty programs within the hotel industry.

They dive into Jeff's journey, starting Stash Hotel Rewards in 2010 and its mission to support independent hotels against larger chains and OTAs.

Jeff shares fascinating insights on how modern loyalty programs have shifted, the importance of personalized guest experiences, and the challenges posed by the dominance of OTAs like Expedia.

Tune in for a deep dive into the world of hotel loyalty, the impact of technology, and ways hoteliers can regain control of their businesses!

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