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Ernest Lupinacci, an award-winning creative talent, serves as the CEO of Ernest Industries, offering a distinctive fusion of creative and strategic consultancy. His career journey encompasses brand development, advertising, screenwriting, and technology. This journey has led him to collaborate with prestigious brands such as Apple, Google, CAA and Nike.

Whether you're plotting a career refresh or strategizing to dive deeper into the creative industry, this episode promises insights to tackle the challenges of a creative career. Filled with anecdotes and hilarious quotes, in this episode, we discuss the following:

• The fine line between passion and talent
• The art of writing and the power of precise words 
• The value of networking 
• Advice for job seekers
• Importance of proactive networking
• How the principles used in show business can be applied to personal branding 

Mentioned on the Show:

Book: Unreasonable Hospitality, By Will Guidara

Show Guest: 

Ernest Lupinacci is the Founder & CEO of Ernest Industries, a creative and strategic consultancy focused on brand development, emerging media, and new technology.

He was an award-winning creative at Wieden + Kennedy, a founding partner and Chief Creative Officer at Anomaly. He has worked for almost every major Advertising Network in the industry and a litany of well-known brands from Apple and Google to CAA and WME. 

He has sold feature film projects to both Dreamworks and Sony Pictures, and he is a co-producer of the Paramount+ miniseries THE OFFER, which details the incredible back story of the making of The Godfather.

Ernest is an advisor to the live-stream shopping giant TALKSHOPLIVE and currently consults for Viral Nation - one of the world's largest talent, marketing, and technology firms. Follow him on LinkedIn or IMDb

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Jill Griffin, host of The Career Refresh, delivers expert guidance on workplace challenges and career transitions. Jill leverages her experience working for the world's top brands like Coca-Cola, Microsoft, Hilton Hotels, and Martha Stewart to address leadership, burnout, team dynamics, and the 4Ps (perfectionism, people-pleasing, procrastination, and personalities).

Visit JillGriffinCoaching.com for more details on:

• Book a 1:1 Career Strategy and Executive Coaching HERE
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