Erin Hatzikostas is a former corporate CEO turned authenticity advocate, leading a movement to make workplaces more genuine through her company,  b Authentic Inc. As the CEO of a $2 billion healthcare financial institution, she tripled earnings and boosted employee engagement by embracing radical authenticity. Erin is a TEDx speaker, best-selling author of You Do You(ish), and co-host of the b Cause with Erin & Nicole podcast. Her insights have been featured in Business Insider, Fast Company, and Well+Good. With an MBA in Finance and Marketing, Erin blends analytical skills with leadership coaching to help professionals thrive through authenticity.

SHOW SUMMARY

In this episode of the Selling from the Heart Podcast, hosts Larry Levine and Darrell Amy welcome Erin Hatzikostas for a fun and insightful conversation on authenticity, leadership, and her latest book, The 50% Rule. Erin explains how embracing a mix of the "normal" and the "new" unlocks creative thinking, deeper connection, and greater confidence—especially in high-stakes sales environments. The episode highlights the power of vulnerability, humor, and boldness in driving results and building trust. You’ll walk away with tangible tips to shake off imposter syndrome, break out of your rut, and lead with unapologetic authenticity.

KEY TAKEAWAYS

Authenticity Drives Results: Authenticity in leadership and sales builds real trust and drives stronger connections and business outcomes.

The 50% Rule: A method to balance foundational principles with new, bold approaches that feel more human and creative.

Overcoming High-Stakes Pressure: Even in the toughest moments, being yourself can become your biggest advantage.

Confidence Through Creativity: Salespeople gain confidence when they embrace innovation and trust in their authentic selves.

A Shortcut to Growth: The 50% Rule helps people break out of limiting beliefs and step into genuine leadership.

HIGHLIGHT QUOTES

💬 "It's like such a shortcut that as soon as I would say that it would like take her out of her trance and be like, oh yeah, let's do it... half normal, half new." – Erin Hatzikostas
💬 "The 50% rule helps you get over your shit, get unstuck, and motivate you... It's a shortcut to leadership and can grow your business." – Erin Hatzikostas
💬 "There's a groundedness in the 50% rule... it helps you blend great foundational principles with authenticity, avoiding extremes." – Larry Levine
 

📌FOLLOW THE CONVERSATION

Connect with Erin Hatzikostas
➡️Erin's LinkedIn: https://www.linkedin.com/in/erin-hatzikostas/

Learn more about Darrell and Larry:  

➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/

➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/

➡️Website: https://www.sellingfromtheheart.net

ADDITIONAL RESOURCES

Explore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!

Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  

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