Welcome back to another episode of the eCommerce Playbook Podcast! Today we dive deep into the fascinating world of marketing economics with CTC alumni Andrew Faris. Join us as we explore the concept of Negative Customer Acquisition Costs (CAC) and how it's revolutionizing the way businesses approach customer acquisition.

In this episode, we discuss the idea of getting paid to acquire customers through strategic content creation. We explore real-world examples, including the innovative tactics used by successful businesses like Missouri Quilt Co. and others, who have turned their marketing expenses into profit centers.

Discover how content-first businesses are not only avoiding traditional paid acquisition costs but are actually generating revenue from the content they create. From YouTube channels to subscription-based magazines, we uncover the strategies behind this game-changing approach to marketing.

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