"You have to win on Google first."
 
Connect With Our Sponsors
GreyFinch - https://greyfinch.com/jillallen/
SmileSuite - http://getsmilesuite.com/


Summary
 
In this engaging conversation, Jill and Savvy explore the intricacies of orthodontic marketing, emphasizing the importance of building a strong brand foundation, leveraging online reviews, and utilizing social media effectively. Savvy shares insights on the evolving landscape of marketing, including the significance of “EEAT” (Experience, Expertise, Authority, Trust) in content creation and the necessity of authenticity in video marketing. The discussion also highlights the role of technology in enhancing marketing strategies and the importance of continuous growth in business.


Connect With Our Guest

Brain Bytes - https://www.brainbytescreative.com/


Takeaways

• Building a strong brand foundation is crucial for orthodontic practices.
• Marketing strategies should evolve with the practice's growth and authenticity.
• Online reviews significantly impact patient trust and practice visibility.
• EEAT (Experience, Expertise, Authority, Trust) is essential for effective online marketing and SEO.
• Video content is key for social media engagement and reach.
• Practices should focus on creating a positive customer experience to drive reviews.
• Technology can streamline marketing efforts and improve lead management.
• Authenticity in marketing helps build trust with potential patients.
• Continuous growth is necessary for long-term success in business.

Chapters
 
00:00 From Film to Orthodontic Marketing: A Unique Journey
03:12 Building a Strong Marketing Foundation for Orthodontic Practices
05:57 Understanding Brand Tiers in Orthodontics
09:08 The Importance of Authenticity in Branding
11:59 The Role of Online Reviews in Marketing Strategy
15:00 The Impact of Reviews on Consumer Trust and SEO
17:59 EEAT: The New SEO Paradigm for Orthodontists
23:18 The Importance of Authenticity in Marketing
27:13 Harnessing Social Media for Patient Engagement
34:01 Building a Smart Tech Stack for Practices
41:33 Speed Round Insights and Final Thoughts 
 
Episode Credits:
 
Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.
   
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!