Hey law firm owners—if you've ever wondered why your marketing isn’t working the way you expected, this episode breaks it all down in a way that finally makes sense.

Here’s what you need to know:

🔥 Urgent Practice Areas = “I Need a Lawyer NOW!”

Think:

- Personal Injury

-Criminal Defense

-Crypto Theft

-Workers’ Comp

Clients in these areas are price insensitive and ready to hire immediately. They’re not comparing quotes. They’re Googling “lawyer near me” in a panic.

Your strategy:

-Focus on ads (PPC, SEO, Google Maps)

-Build a strong intake system

-Be ready when the phone rings—this is a volume game

🐢 Non-Urgent Practice Areas = The Long Game

Think:

-Trademarks

-Business Law

-Estate Planning

-Immigration (general)

-Family Law (general)

These clients are price sensitive, take months (or years!) to hire, and need multiple reminders before they make a move.

Your strategy:

-Newsletters, blogs, Instagram, client gifts, soft selling

-Stay top of mind

-Be consistent and omnipresent

⚖️ The In-Between: Contextually Urgent

Think:

-Asylum

-Emergency Custody/Abuse in Family Law

-Deportation/Detainment Cases

These clients swing between urgent and non-urgent depending on the situation. Your marketing has to account for both possibilities.

🚨 Key Reminder:

Don't play the urgent marketing game if your practice area is not urgent. That’s where frustration, burnout, and wasted money happen.

📌 Know your category. Play the right game. Win big.

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