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Dr. Una breaks down her five laws of profitable AI use — the framework she uses to ensure AI serves her business without becoming a distraction.

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AI is moving fast. But speed in the wrong direction doesn't help anyone.

In this episode, Dr. Una shares the five laws she personally follows to make sure every AI tool she adopts is pulling her business forward. She opens with the distinction that changed how she thinks about all of it: there's a difference between learning AI and leveraging AI — and confusing the two is costing physician entrepreneurs real money and real time.

Law by law, she walks through the framework. AI must serve the vision (meaning you stay the visionary — not the tool). It must generate a return on attention, which she makes concrete with a simple hourly rate calculation any CEO can run. It must get you results faster, it must do things cheaper, and it must give you capacity you didn't already have. She backs each one with specific examples: how she trained a Claude project to write in her voice, how she built an AI-powered data analyst to crunch years of collected survey data, how she created a slide generator, an HR department, and 19 AI employees to work alongside a team of six humans.

This isn't a conversation about what AI might do someday. It's a practical episode for physician entrepreneurs who want to use the tools that exist right now without losing their focus, their voice, or their direction.

Tune in and get inspired!

Timestamps: 

00:00 AI: biggest opportunity or biggest distraction? 

01:05 Why Dr. Una uses AI heavily — and carefully 

02:05 Law 1: It must serve the vision 05:05 You are the visionary. AI is an implementer. 

06:00 AI is an amazing employee and a terrible boss 

08:05 Law 2: It must generate an ROA (return on attention) 

10:00 How to calculate your CEO hourly rate 

11:45 The rabbit hole test: would you pay a CEO to do this? 

14:25 Law 3: It must get you results faster — the Whisper example 

17:05 Law 4: It must help you do things cheaper 

18:25 Why AI vomit is not the goal 

19:50 Law 5: It must give you capacity you didn't have 

22:35 The survey data Dr. U

Additional Resources:

• Learn more about my 12-month program. 
• Interested in 1-on-1 coaching? Apply here.
• Grab a copy of the "The 7-Figure Physician CEO" book. 

When you are ready to work with us, here are three ways:

•  The Profitable Private Practice Movement - If you want to build a thriving private practice that serves a lot of patients, while creating time and financial freedom for you, come join us here. 
• EntreMD Business School Grow - This is our year-long program with a track record of producing physician entrepreneurs who are building 6, 7 and 7+ figure businesses. They do this while building their dream lives!
• EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.

To get on a call with my team to determine your next best step, go here ...