Andy Mollison shares the importance of using AI to help do the dirty work (the boring bits), but don't forget to be human first. He shares that using scripts and tools can automate processes that would normally take hours.

Discussion points include:

You say “Don’t forget to be human-first.” What does that mean in practice? What elements need to be done by a human?

What processes should you be automating?

How do you use AI to create meta descriptions?

How do you use AI for redirect mapping?

You also suggest uploading your tone of voice to AI chat to check content for brand alignment - how does this work?

How do you create tone of voice / brand guidelines ?

What AI software do you prefer to use at the moment and why?

What are the downsides to using AI?

How do you ensure that you don’t end up creating generic content that Google won’t like?

How will the use of AI continue to evolve in 2025?