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Are your physician dinners falling flat instead of closing deals?

In this high-impact episode, Lisa and Cindy share the 3 essential steps to execute a standout physician dinner — from strategic planning to unforgettable execution and the one crucial follow-up tactic most reps miss. Learn how to avoid the anxiety and start maximizing ROI with every meal.

Whether you're launching a new product or building long-term trust, this episode will change the way you approach customer events forever.

Must-Hear Insights and Key Moments

• Why Dinners Matter More Than Ever – Cindy and Lisa explain how physician schedules make dinners a rare but powerful moment to connect and influence.
• Intentionality Is Everything – Discover why being laser-focused in your planning, targeting, and execution changes the entire trajectory of your event.
• Invitation Strategy that Works – From personalized PDF invites to ChatGPT-generated hooks, learn how to ensure your guests show up.
• How to Keep Them in Their Seats – Craft an experience that respects time, stimulates engagement, and turns colleagues into advocates.
• Follow-Up That Converts – What you do after the dinner is where the real selling starts—get scripts, timelines, and insider tactics.

Real Talk About Marketing

An Acxiom podcast where we discuss marketing made better, bringing you real...

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