I want to discuss one of the most important decisions you make in a job interview.

It happens before you ever start speaking.

It's not how you tell your story.

It's which story you choose.

Most candidates default to the example they like the most.

The one they're most proud of.

The one that feels the most impressive.

But that's not what determines whether it lands.

The story that sells you best is the one that fixes what's hurting them right now.

When you choose the right story, your value becomes immediate and obvious.

You don't have to work as hard to explain it.

You don't have to hope they connect the dots.

They see it.

In this week's lesson, I share a powerful analogy that'll help you identify which story will score highest in an interview so you can make your impact clear from the start.

If you'd like to build a great career and lead a rewarding life, check out some of these other places where I share my teachings:

1. Check out the milewalk Academy, my coaching and training site, for freemiums and premiums.

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--Andy