Copywriting in Marketing and Your Teacher Brand Voice- What To Do When It’s All Too Intimidating

Copy is simply your written message, and copywriting is just the act of creating that content. As teachers using written copy to market yourself or your brand is the tricky part, we are already doing the heavy lifting of writing- lesson plans, parent letters, and making our message understood in the classroom. BUT we don’t like to market ourselves. We don’t like to sing our own praises. 

In this episode, with guest Teacher Business Expert, Tina Gabel, we’ll break down the top ways to get out of that slump and get you on track to use your teacher brand voice in your copywriting. 

In this episode, you will learn:

• How to define your teacher brand voice
• What to do when copywriting is overwhelming
• 3 ways to break out of a writing slump
• When you might need a copywriting mentor
• The best strategies for using your own copywriting in marketing

Links Mentioned in this Episode about copywriting and your teacher brand: 

• The 10,000-hour rule
• Outliers: The Story of Success by Malcolm Gladwell
• “#558: What I Include In My Brand Voice Guide (& How It’s Served Me Really Well)” from Online Marketing Made Easy with Amy Porterfield
• Brand Voice Guide
• ChatGPT
• The Gardenary
• The Magic School Bus

CEO Teacher® Resources Worth Their Weight in Gold: 

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Let me hit you with some good news, you’re already doing half of the work and well on your way to becoming a CEO Teacher®. It’s time you start leveraging your teaching ideas and begin making money to make your classroom work seem less like a chore and more like the fun you always dreamed about. The 10 Steps To Get Started Selling Your Teaching Resources workbook is important when setting a clear focus for your business goals. Goals are imperative so grab your workbook and get yours on autopilot. 

What’s your best path to making extra money as a teacher? I’m here to help you take massive action, and prioritize the most important biz tips and strategies as you begin the journey toward living your best life! All you have to do is take the 2 minute quiz, and find out how to unlock your teaching magic to kickstart your journey.

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Ready for more? I like your style! Listen to these CEO Teacher® Podcast episodes next!

• The Magic of Copywriting for Educators
• How to Make Extra Income With A Teacher Podcast
• Transform Your Classroom Magic
• The #1 Marketing Secret for Teachers