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Happy Thursday, Troublemakers! Today we’re talking about Amazon dipping its toe in the used car market, GM is going all-in on AI with Nvidia, and new data reveals surprising trends about who’s actually shopping on Amazon. 

Amazon has set its sights on used cars. The company, which has already been refining its new car-shopping platform in select U.S. markets, is gearing up to introduce used inventory to the mix.

• • Amazon Autos expanded from 54 markets to 68 since its national ad campaign with Hyundai in January.
  • Amazon’s Director of Autos, Fan Jin, confirmed that adding used car inventory is the platform’s next big milestone, enabling dealers to sell both new and used inventory in a fully e-commerce environment.
  • Amazon is also exploring ways to offer F&I products in a low-pressure, consumer-friendly format, striking a balance between profitability for dealers and ease of purchase for customers.
  • “More and more customers are comfortable with a fully online car transaction,” Jin said, while noting that many still want an in-person touchpoint before finalizing purchases.

• At Nvidia’s annual GTC conference, GM announced a major partnership with the chipmaker to integrate AI into its vehicles, factories, and robotics.
  • GM will use Nvidia’s Omniverse platform to simulate virtual assembly lines, reducing downtime and improving efficiency.
  • Nvidia’s AI training software will help GM’s factory robots improve at tasks like precision welding and material handling.
  • Next-gen GM cars will feature Nvidia’s Drive AGX system-on-a-chip, capable of 1,000 trillion operations per second, to enhance autonomous driving.
  • While GM’s Super Cruise is highly regarded, the automaker is looking to Nvidia’s tech to advance its self-driving capabilities.
  • Nvidia’s automotive division is still small, generating $5 billion in revenue this year, but VP Ali Kani sees a “trillion dollar opportunity.”

• A new report from Numerator reveals key insights into Amazon’s shopper demographics and loyalty, highlighting both strengths and potential areas for growth.
  • Amazon boasts a staggering 99% repeat purchase rate, far exceeding the e-commerce industry average of 28-30%.
  • 75% of Amazon shoppers are women, and they are more likely than the average consumer to use the platform.
  • Amazon sees higher engagement from rural and middle-income shoppers, but urban and lower-income demographics are less active, while Black, Hispanic, and Asian consumers all index below the national average.
  • Baby boomers make up 33% of Amazon shoppers, though they are slightly less likely to shop there than other generations.

Join Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.

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