Google offers many free and excellent tools for business owners, but knowing which ones to invest in, and what to do with can be intimdating. Our guest today talks us through a low-stress, high impact approach to optimizing for Google's business tools that applies to nearly any store. (If you haven't setup Google Search Console yet, listen to this episode.)

• Which of Google's free tools should you always use?
• Which Google Search Console warnings actually matter? (It cries wolf!)
• The opportunity of Rich Results Data

Ilana Davis is a Shopify Superhero who works with e-commerce shops to remove friction from the buying process. She’s the owner of JSON-LD for SEO, a Shopify app that gets you more organic traffic through Rich Results. Ilana rescues websites to attract more visitors, provide better SEO, and increase conversion rates at a fraction of the cost of a full redesign.

Show Links

• Google Search Console
• Google Merchant Center
• JSON-LD for SEO
• ilanadavis.com
• Rich Results Test
• Get a free structured data audit by emailing [email protected]

Sponsors

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Back up your store with Rewind
• Try Bold Product Upsell, free trial
• Privy: The Fastest Way To Grow Sales With Email & SMS

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