In this episode, Salena Knight is joined by sales performance expert and author Anita Nielsen to unpack how businesses can embrace AI without sacrificing their authenticity.

As AI tools become faster, cheaper, and more widespread, how do we avoid sounding like everyone else? From mapping the customer journey to identifying friction points, Anita shares how to use AI strategically—so it adds value without erasing the human touch.

They explore:

• How to identify where AI belongs in your business (and where it doesn't)

• The hidden cost of sameness in content and customer experience

• Why human-centered sales are more important than ever

• What retailers and eCommerce brands can do right now to audit their workflows

• Real-world examples of automation done right (and wrong)

Whether you're planning for Q4 or rethinking your brand voice in the age of automation, this episode will help you stay smart, strategic, and—most of all—human.