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Using Behavioral Science in Marketing
In this Marketing Over Coffee:
In this episode Nancy Harhut talks about driving customer action and loyalty by prompting instinctive responses
Direct Link to File
Brought to you by our sponsors:Marketing Architects and Rocket Money
Get Nancy’s book Using Behavioral Science in Marketing here
Sparked by Chialdini
7:11 Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising.
Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today.
Using Autonomy Bias to generate over 400% lift
But you are free… to double your results
Choice Architecture
19:04 – 20:09 Get rid of useless subscriptions with Rocket Money now. Seriously, it could save you HUNDREDS per year. Go to RocketMoney.com/moc
Time Framing (past interview with Tamsen Webster)
Temporal Landmarks
Saturating Food Pictures
HBT Marketing
Join The Analytics for Marketers Slack group!
Follow John and Chris on LinkedIn
Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!
Sign up for the Marketing Over Coffee Newsletter to get early access!
Our theme song is Mellow G by Fonkmasters.
The post Using Behavioral Science in Marketing appeared first on Marketing Over Coffee Marketing Podcast.
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4.5
244244 ratings
In this Marketing Over Coffee:
In this episode Nancy Harhut talks about driving customer action and loyalty by prompting instinctive responses
Direct Link to File
Brought to you by our sponsors:Marketing Architects and Rocket Money
Get Nancy’s book Using Behavioral Science in Marketing here
Sparked by Chialdini
7:11 Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising.
Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today.
Using Autonomy Bias to generate over 400% lift
But you are free… to double your results
Choice Architecture
19:04 – 20:09 Get rid of useless subscriptions with Rocket Money now. Seriously, it could save you HUNDREDS per year. Go to RocketMoney.com/moc
Time Framing (past interview with Tamsen Webster)
Temporal Landmarks
Saturating Food Pictures
HBT Marketing
Join The Analytics for Marketers Slack group!
Follow John and Chris on LinkedIn
Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!
Sign up for the Marketing Over Coffee Newsletter to get early access!
Our theme song is Mellow G by Fonkmasters.
The post Using Behavioral Science in Marketing appeared first on Marketing Over Coffee Marketing Podcast.
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