The Unofficial Shopify Podcast

Using Emotion to Optimize Conversions With Talia Wolf

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As founder and chief optimizer at GetUplift, Talia Wolf uses emotion, customer-centric research and persuasive design to generate more revenues, leads and sales for businesses.

Recently listed as one of the most influential experts in conversion optimization, Talia is a conversion optimization specialist, trainer and keynote speaker.

Today she’ll teach us her emotional targeting methodology and why it works so well in increasing conversions.

Listen now.

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Work with Kurt

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Learn:
  • The emotional targeting methodology to increase conversions
  • Why best practices suck
  • The trap of copying competitors
  • How to profile customers
  • Why we buy
  • The myths of conversion rate optimization
  • Why color psychology is total rubbish
    • Links Mentioned:
    • GetUplift.co
    • CRO Resources
    • The Complete List of Psychological Triggers
    • DIY Landing Page Optimization Worksheet
    • @taligw
    • Live Training
      • Drive More Sales with a Same-Day Shipping Countdown Timer

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      ...more
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      The Unofficial Shopify PodcastBy Kurt Elster, Paul Reda
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