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Using Employee Advocacy to Strengthen Brands with Greg Tirico
“Your employees can be the biggest advocates your brand has.” However, you have to engage and enable their advocacy. That’s what Greg Tiricospends his time working with brands on. As the Senior Manager of Advocacy Solutions and Services at Sprout Social, Greg is leading the development of the social engagement platform’s first stand-alone brand extension, Bambu. We discussed the power and potential of employee advocacy on this week’s episode of the On Brand podcast.
About Greg Tirico
Greg Tirico is Senior Manager of Advocacy Solutions and Services at Sprout Social. He has spent the majority of his career leading digital marketing initiatives in Fortune 500 organizations. From brand building to paid search activities, social media to communications programs, Greg brings 20 years of experience to his role at Sprout Social. When not espousing the benefits of employee advocacy, he can be found searching for the perfect Pinot Noir.
As We Wrap …
Before we go, I want to flip the microphone around to our listeners … Gary McIntire gave us a shout on Twitter about our recent episode focused on the role company culture plays in branding featuring Amber Naslund. Thanks for listening!
Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
Last but not least …
Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now.
Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices
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By Nick Westergaard
4.8
9393 ratings
“Your employees can be the biggest advocates your brand has.” However, you have to engage and enable their advocacy. That’s what Greg Tiricospends his time working with brands on. As the Senior Manager of Advocacy Solutions and Services at Sprout Social, Greg is leading the development of the social engagement platform’s first stand-alone brand extension, Bambu. We discussed the power and potential of employee advocacy on this week’s episode of the On Brand podcast.
About Greg Tirico
Greg Tirico is Senior Manager of Advocacy Solutions and Services at Sprout Social. He has spent the majority of his career leading digital marketing initiatives in Fortune 500 organizations. From brand building to paid search activities, social media to communications programs, Greg brings 20 years of experience to his role at Sprout Social. When not espousing the benefits of employee advocacy, he can be found searching for the perfect Pinot Noir.
As We Wrap …
Before we go, I want to flip the microphone around to our listeners … Gary McIntire gave us a shout on Twitter about our recent episode focused on the role company culture plays in branding featuring Amber Naslund. Thanks for listening!
Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
Last but not least …
Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now.
Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices
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