30 Minutes to President's Club | No-Nonsense Sales

Using Intent Signals in Cold Outreach | Florin Tatulea | 30MPC Hall of Fame

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ACTIONABLE TAKEAWAYS:

  • Signal Prioritization: Categorize signals (e.g., high-intent, time-based) with different response SLAs to ensure timely outreach.
  • Call Blitz Culture: Multiple weekly call blitzes with a virtual sales floor create a high-energy, team-building cold calling environment.
  • Effective Personalization: Don’t rely on signals alone; combine them with company insights to craft personalized, compelling outreach.
  • 80/20 Email Framework: Provide reps with an 80% completed template (signal, company insight, ideal state, light CTA), letting them personalize the final 20%.


    • FLORIN'S PATH TO PRESIDENTS CLUB:

    • Head of Sales Development @ Common Room
    • Director of Sales @ Barley
    • Senior Manager, Sales Development @ Loopio
    • Manager, Sales Development @ Loopio


      • RESOURCES DISCUSSED:

      • Join our weekly newsletter
      • Things you can steal
        • ...more
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