Aaron Evans boasts 13 years of sales enablement, coaching and hands-on training experience in multinational, corporate, and start-up business environments.

In today’s episode of the Salesman Podcast, Aaron describes how we can use NLP and neuro-semantics to change our beliefs, our thought patterns, and our buyer’s beliefs to improve sales performance.

Resources:

Aaron’s YouTube channel

Aaron on LinkedIn

Extreme Ownership: How Navy SEALs Lead and Win by Jacko Willink 

Transcript

Will Barron:

This episode of the show is brought to you from the Salesman.org HubSpot studio. Coming up on today’s episode of the Salesman podcast.

 

Aaron Evans:

Well, I think that the studies on this show that having a positive mind frame and believing that you’re lucky, as an example, typically puts you in positions where opportunities are presented to you.

 

Aaron Evans:

Well, they’re mutually inclusive because by definition learning is probably deeply ingrained in the belief system itself, and we talk about fixed mindset versus growth mindset. And again, these are beliefs, and we talk about the luck scenario that we use very early on. This is no different when it comes to how people learn.

 

Will Barron:

Hello, Sales Nation. My name is Will Barron. I’m the host of the Salesman podcast, the world’s most downloaded B2B sales show. On today’s episode, we have Aaron Evans. He is a sales coach and trainer. His excellent YouTube channel is linked below this video, or if you’re listening on the audio over at salesmen.org, in the show notes.

 

Will Barron:

On today’s episode, we’re getting into how we can use NLP, how we can use neurosemantics to change both our beliefs, our thought patterns, and our buyers thoughts and beliefs as well. So with that said, let’s jump right into it. Aaron, welcome to the Salesman podcast.

 

Aaron Evans:

Thank you very much for having me. Very, very excited to chat to you.

 

How Much of Our Success in Life and In Sales Comes From Our Beliefs, Both Positive and Negative? · [01:16] 

 

Will Barron:

I’m very, very excited to have you on. Okay. In today’s episode, we’re going to cover, or hopefully cover the topic of using NLP. And this is a new one on me, neurosemantics, to help change our belief systems. But before we get into the how, let’s touch on the why. And let me ask you this, Aaron, how much, and this is, I guess, anecdotal, but I don’t have the data on this that’s going to prove this, but how much of our success in sales and in life comes from our beliefs, whether they are positive or negative?

 

“Having a positive mind frame and believing that you’re lucky, as an example, typically puts you in positions where opportunities are presented to you.” – Aaron Evans · [01:42] 

 

Aaron Evans:

Well, I think that the studies on this show that having a positive mind frame and believing that you’re lucky, as an example, and typically puts you in positions where opportunities are presented to you. That there’s no coincidence that the shop owner who stays open the latest is the one that wins the most business because they simply see it, well, as opposed to it being quiet, I’ll shut, it’s quiet, so I’ll stay open. Again,