In this conversation, Peter Michael shares his remarkable journey from a marketing professional to a successful real estate agent in the Miami market. He discusses the importance of understanding marketing as a core component of real estate, his strategies for building a network in a new city, and how he approaches real estate as a business. Peter emphasizes the significance of intentionality in networking, tracking business metrics, and evolving marketing strategies to target high net worth individuals effectively. His insights provide valuable lessons for aspiring real estate agents and entrepreneurs alike. In this conversation, Peter Michael discusses his approach to real estate, emphasizing humility, the importance of client relationships, and the challenges of property management. He shares insights on developing a niche in Airbnb investments and the significance of creating a seamless experience for clients. Additionally, he highlights the necessity of building a personal brand in real estate and provides an update on the current trends in the Florida market.

Takeaways

• You don’t need to sell a high cap rate to lure in investors.
• You can sell to people who want a funvestment.
• Marketing is the core of everything in real estate.
• Transitioning into real estate requires understanding the conversion process.
• Building a network in a new city involves hustling and leveraging marketing skills.
• Real estate should be approached as a business, knowing your numbers is crucial.
• Intentional networking can lead to better opportunities and results.
• Time management is essential; prioritize activities that yield ROI.
• Evolving marketing strategies is key to staying relevant in the market.
• Targeting specific demographics can enhance marketing effectiveness.
• Understanding the sales cycle helps in planning and executing strategies.
• Most agents lack the knowledge of their business metrics, which hinders success.
• Moving silence, it's an underrated skill.
• Why property management sucks
• You need to find a way to take some friction out.
• You could be the worst realtor and have the best brand.
• Florida prices are going to finally come down due to more inventory

Connect with Peter

https://www.instagram.com/whoispmb/

https://thepmbgroup.com/

The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
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🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
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