Dear FoundHer...

Using the Power of Education to Build Trust to Ignite Sales of Your Product-Based Brand, with Kayleigh Christina and Danielle Gronich, Co-Founders of CLEARSTEM Skincare


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“I just kept asking why,” says Kayleigh Christina co-founder of CLEARSTEM Skincare of the root cause of her acne and the ineffective and drastic solutions offered by dermatologists. Kayleigh, a holistic nutritionist and Danielle Gronich, who studied molecular biology and genetics before becoming a clinical esthetician and acne specialist co-founded CLEARSTEM, a first-of-its-kind non toxic stem-cell based skincare dedicated to antiaging and acne treatment. Through brand education and a shared personal passion, the two are creating a positive impact with their business, which has hit the mid seven figure range in less than eight years. Find out why their story is a study in founding, launching and growing a product-based brand.


Key takeaways include:


  • Educate your community about results you want them to achieve.
  • Reinvest in your business. Bootstrap and sacrifice in order to succeed. 
  • Building brick by brick will keep your business solid when the wheels inevitably fall off. 


Quotes

• “I love helping people and love giving information for people to help themselves. And that's at the root, our biggest passion. Everything really did happen organically.” (17:47-18:06 | Kayleigh)

• “Bootstrap all the way, baby. If you can do that, do it.” (21:20-21:23 | Danielle) 

• “Don't start a company until you can't not start it…it has to be a burning passion inside of you. And if that deep passion isn't there, it's not going to succeed.” (40:04-40:58 | Kayleigh)

• “Wearing a lot of hats is really important…until you're to the point that you need to bring in a better key player for that area one at a time.” (41:07-41:32 | Kayleigh)


Connect with Kayleigh Christina and Danielle Gronich:

Instagram for CLEARSTEM Skincare |  http://www.instagram.com/clearstemskincare

Instagram for Kayleigh | http://www.instagram.com/kayleigh.christina

Instagram for Danielle | http://www.instagram.com/danielle.the.acne.guru


Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!


You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.


Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.


Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk


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Dear FoundHer...By Lindsay Pinchuk

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