“I’m a firm believer that crazy good doesn’t have to be crazy expensive,” says Lindsay Holden, co-founder of Odele hair products. After leaving her corporate job to spend more time with her family, Lindsay knew she wanted to come up with her own product. Lindsay realized there was a blank space for high-quality organic hair care products that didn’t break the bank. Since launching in the beginning of 2020, Odele has sold exclusively at Target. Her up-close experience with the consumer market was invaluable in developing Odele, not only as it familiarized her with what they want, but how they come to choose products. Through her prior corporate experience, Lindsay has created an organic force of promotion for her products, without the help of multi-million dollar advertising budgets like Odele’s competitors often have.

According to Lindsay, once your product shows up on shelves, you want to keep it there, bearing in mind shipping issues and making sure it’s creating a disruption in its shelf space. When the product delivers what it says it’s going to do, it earns its own media, which is irreplaceable social proof.

Learn how to break things down into sizable chunks when you’re overwhelmed, why contractors and part time help are just as valuable as a team of full time employees, and why staying curious enough to ask the right questions is more valuable than having all the answers.

Quotes

• “I went to the large company for the experience but I never saw it as the end all/be all for me. I knew I wanted to do something on my own terms eventually.” (6:06-6:15 | Lindsay Holden)

• "I realized that I was at this point in my career where I was giving to the company more than I was receiving back and it was coming at the cost of time with my kids.”(6:34-6:45 | Lindsay Holden)

• “I’d say it was really the experience at Target and being so close to the consumer, putting the consumer first and understanding how to execute and what makes it successful. It’s one thing to get it on the shelf, it’s another to make sure it’s successful when it gets there.”(23:09-23:27 | Lindsay Holden)

• “We were profitable out of the gates. We built this in a kind of old school way. (29:04-29:10 | Lindsay Holden)

Connect with Lindsay Holden:

Instagram | https://www.instagram.com/odelebeauty/?hl=en

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You can now work with Lindsay 1:1 to build the community for your personal brand or company through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consult.

You can also:

• Take Lindsay's FREE 7-Day Social Media Challenge

• 5 Tips and Tools to Set Up Your Business

• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

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