Suneet sits down with Ross Hardy, leader of the Hardy Team in Spring Hill and Brooksville, Florida, and coach at Reside Platform. Ross shares his journey from skeptic to believer in simple recruiting tactics, reveals how his team dominates with Zillow Flex and YouTube, and offers no-nonsense advice for team leaders looking to scale their businesses. 

Chapters

00:00:00 - Welcome and Intro

00:04:46 - Top Recruiting Lever: Indeed Ads

00:09:37 - First Recruiting Advice for Coaching Clients

00:11:14 - The One Minute Email Tip Strategy

00:19:09 - Lead Generation: Zillow Flex as Top Source

00:22:56 - YouTube Strategy and Getting Started

00:24:00 - YouTube Content Strategy: Hyper-Local and Neighborhood Tours

00:28:41 - The Builder Story: Impact of YouTube Presence

00:32:57 - Scaling YouTube and Building the Ecosystem

00:33:22 - Lead Source Recommendations for Team Leaders

00:35:45 - Team Leadership Advice: Not Everyone is You

Links and Resource

• Ross’s YouTube Channel - Life in Spring Hill Florida -
• Ross Hardy on Instagram - (@rosshardy81) 
• The Hardy Team: https://www.hardyrealtor.com/
• Reside Platform - https://resideplatform.com/