Amy Aitman, the COO of Venture Fourth Media, joins us on the Niche Pursuits podcast to share her journey from a freelance writer to leading a prominent media company.

Venture 4th Media manages around 150 websites with a massive writing and editing team of subject matter experts.

And Amy is an open book regarding the operational insights and challenges that have come along with this experience.

For one, over the years, she has been involved with hiring 500+ writers and thus has seen it all.

To build a quality team, she emphasizes the importance of a thorough hiring process and how advantageous, particularly in the age of AI, it can be to have writers and editors with genuine expertise, opinions, and passion in their niche to 'talk shop'.

As she mentions, it's what can separate us from AI.

She highlights her operational approach of going slow to grow fast - making rational, data-driven decisions every step of the way.

So, she also gets into Venture 4th Media's strategies for diversifying content and brand building, including adding email marketing, newsletters, podcasts, and Twitch campaigns to their sites.

And with so many sites under management, Amy has some valuable thoughts about the Helpful Content Update, including how the company is navigating the aftermath, how they're evaluating content, and prioritizing growth opportunities.

Overall, Amy is a great source of optimism. Her tips and experience are invaluable. And her insights into the evolving landscape of content creation and audience engagement are sure to help site operators of all levels. Enjoy!

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