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Value messaging, Burger King Whoppers, Caribou Coffee
Two casual-dining chains are rethinking their value messages. Burger King is facing some scrutiny over the size of its Whoppers. And Caribou Coffee is hoping a new celebrity chef partnership will drive traffic.
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By Restaurant Business Online
4.8
2929 ratings
Two casual-dining chains are rethinking their value messages. Burger King is facing some scrutiny over the size of its Whoppers. And Caribou Coffee is hoping a new celebrity chef partnership will drive traffic.
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