Today’s episode is a deep dive into grit, gut instinct, and the kind of entrepreneurial vision that reshapes an entire industry.

Vanita Parti launched Blink Brow Bar in 2004 — back when threading was virtually unheard of on the British high street, let alone in department stores. What started as a single chair tucked between lingerie rails in Fenwick has since become a nationwide brand, credited with bringing brows into the beauty conversation in a completely new way.

We talk about everything from cultural shifts and copycats to customer loyalty and scaling with soul. Vanita shares what it was like to pitch an unproven idea, face rejection from big-name retailers — and then get those same calls back once word started to spread. We also get into the intensity of founder obsession, the reality of growing a service brand at scale, and why the post-pandemic world pushed her to rethink everything from store footprint to DTC.

It’s a conversation about branding, bravery, and building something that lasts — and one that proves you don’t need to be first to everything, but you do need to do it differently.

This episode sponsor is Happy Mammoth. Head to www.happymammoth.com for 15% off with code SMARTER.

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