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Video Brand Storytelling with Tony Gnau
Tony Gnau is the founder of T60 Productions and author of the new book Light, Camera, Impact. His work is focused on helping brands of all shapes and sizes tell better stories through video. We discussed all of this and more, this week on the On Brand podcast.
About Tony Gnau
Tony Gnau is the Founder and Chief Storytelling Officer at T60 Productions. He’s a three-time Emmy Award-winning journalist, has led T60 Productions to win 18 Telly Awards for its corporate videos, and is the author of the book Lights, Camera, Impact: Storytelling, Branding, and Production Tips for Engaging Corporate Videos. Finally, he is a former USC Trojan football player, Star Wars geek, and a devoted husband and father.
Episode Highlights
“There are a bunch of hurdles with video!” Tony laughed as we began. I confessed to being challenged by DIY video.
Video is a part of everything. But how do we use it better? “Video is a tactic but it’s a tactic that needs its own strategy.”
What brand videos does the video guy like? I couldn’t wait to ask Tony this. “GoPro does such a great job with user-generated content.” He also pointed us to J.Crew which creates engaging behind-the-scenes videos about how they chose colors.
What brand has made Tony smile recently? Tony told us about the videos from Milwaukee Tool Company that feature the organization's own in-house rock band.
To learn more, go to TonyGnau.com and the T60 Productions website.
As We Wrap …
Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
On Brand is a part of the Marketing Podcast Network.
Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices
View all episodes
By Nick Westergaard
4.8
9393 ratings
Tony Gnau is the founder of T60 Productions and author of the new book Light, Camera, Impact. His work is focused on helping brands of all shapes and sizes tell better stories through video. We discussed all of this and more, this week on the On Brand podcast.
About Tony Gnau
Tony Gnau is the Founder and Chief Storytelling Officer at T60 Productions. He’s a three-time Emmy Award-winning journalist, has led T60 Productions to win 18 Telly Awards for its corporate videos, and is the author of the book Lights, Camera, Impact: Storytelling, Branding, and Production Tips for Engaging Corporate Videos. Finally, he is a former USC Trojan football player, Star Wars geek, and a devoted husband and father.
Episode Highlights
“There are a bunch of hurdles with video!” Tony laughed as we began. I confessed to being challenged by DIY video.
Video is a part of everything. But how do we use it better? “Video is a tactic but it’s a tactic that needs its own strategy.”
What brand videos does the video guy like? I couldn’t wait to ask Tony this. “GoPro does such a great job with user-generated content.” He also pointed us to J.Crew which creates engaging behind-the-scenes videos about how they chose colors.
What brand has made Tony smile recently? Tony told us about the videos from Milwaukee Tool Company that feature the organization's own in-house rock band.
To learn more, go to TonyGnau.com and the T60 Productions website.
As We Wrap …
Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
On Brand is a part of the Marketing Podcast Network.
Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices
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