Distribution is a crucial element of an effective video strategy. It involves getting the content out on the right platforms in the right way. As a video strategist, it is important to understand the native nuances of different platforms where videos can be distributed, including social media platforms, web platforms, e-commerce platforms, and the entire digital landscape. By understanding the distribution platforms and how they work together, video strategists can guide their clients in investing their time, effort, attention, and money in the right places.