September 17, 2020

Visibility Bias with John Meese

39 minutes

This episode is brought to you by Your Clockwise Week—a personalized weekly structure built around your actual life, not an ideal one. If your week feels full but not fitting, you can learn more at mikevardy.com/yourclockwiseweek.

We’ve all experienced social media overwhelm – what would it be like if you removed it from your marketing strategy? John Meese joins the show to share what he’s learnt from having no social media.

Today’s guest John Meese has found something liberating: removing social media from his marketing equation. When done well, social media works, but it’s easy to get distracted by vanity metrics. After a social media detox, John discovered the best places to serve his audience online.

I’m a huge fan of John’s entrepreneurship, so I was excited to learn more about his work with Michael Hyatt. He is the Dean of Platform University, cofounder of Notable Themes and CEO of Cowork Columbia. He is also the author of Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One) which will be available this fall.

Join us as we discuss the power of email, visibility bias, how to focus on the ‘who’ – and what his priest taught him about productivity.

Talking Points

Why John doesn’t use social media

Should you claim your brand name across all social media channels?

What kind of platform is YouTube?

How to start weaning off from social media?

Why email has stood the test of time

His work at Platform University

John’s relationship with time and productivity

Quote

“Macro-dream and micro-execute”

Helpful Links

Digital Minimalism | Amazon

Productivityist’s TikTok

Episode 239: Free to Focus with Michael Hyatt

Episode 289: The Vision Driven Leader with Michael Hyatt

Platform University

Platform | Amazon

Cowork Columbia

The Roosevelt Rule

PlatformUniversity.com/Productivityist

Want to discover some of the books mentioned on the podcast? Check out Scribd, my reading app of choice.

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If this episode resonated, I’m exploring ideas like these more deeply in my upcoming book, Productiveness. You can follow along as it takes shape at mikevardy.com/productiveness.

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By Mike Vardy

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