In this episode of the Vegetarian Zen podcast, we’re pleased to welcome Brian Kateman. Brian is the President and co-founder of The Reducetarian Foundation. He coined the term reducetarian, which we’ve often used on this show. 

A reducetarian is a person who is deliberately reducing their consumption of meat but not necessarily going all-in on a plant-based diet. 

We recently watched a documentary he produced based on his book Meat Me Halfway which explores reducetarianism through the lens of his own personal decision to eat less meat. Meat Me Halfway (2021) is a groundbreaking investigative journey that seeks to create some common ground at the dinner table. You can check out the full show notes here.