Staying relevant and competitive in our profession means keeping up with the latest trends and tools in marketing.

With over 25 years of experience in orthodontic marketing, Jeff Behan has a front-row seat to the industry's changes. He is a highly respected marketing consultant in the orthodontic field and founder of Vision Trust International.

He has helped over 800 practices and 100 orthodontic companies with their branding and marketing.

In this episode, Jeff shares his thoughts on what it takes to build an orthodontic brand that genuinely connects with patients.

The best way to stand out? Showcase your unique voice and values. Jeff believes that patients connect more with practices that reveal their authentic “why.” Whether you become an orthodontist to make people smile or to build confidence in others, your own story can make a meaningful difference.

Jeff and I also discuss the generational shifts in career focus and the importance of finding purpose in work. We also touch on the joy of giving back beyond our communities to people who have much less.  

Key Takeaways

Introduction (00:00)
Jeff Behan’s background and early career (00:35)
Jeff’s transition to orthodontic marketing (04:04)
Current work and approach to marketing (08:16)
Changing trends in orthodontic marketing (10:44)
The role of authenticity in marketing (21:07)
The impact of generational shifts on orthodontics (29:25)
Vision trust international and global philanthropy (35:03)
Details of Vision Trust International's work (37:16)

Additional Resources

Get in touch with Jeff Behan

Facebook: https://www.facebook.com/jeffbehan/

Marketing: https://visiontrust.com/

Philanthropy: https://visiontrust.org/

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