In this episode of Lipstick on the Rim, we dive deep into the ever-evolving world of influencer and creator marketing with Conor Begley, Chief Strategy Officer and Co-Founder of CreatorIQ. From beauty and fashion to entertainment and beyond, Conor unpacks what’s really driving success in the creator economy—and why trust, authenticity, and community matter more than ever. Whether you’re a brand founder, aspiring content creator, or just trying to understand why your kids keep asking about PR packages, this episode breaks down the trends, challenges, and real opportunities in the social marketing space. We talk micro vs. macro influencers, AI’s growing impact, and how even moms can turn a passion project into a career. This one’s a must-listen for anyone curious about the future of digital influence.

Mentioned in the Episode:

CreatorIQ

ManyChat

Earned: Unlocking the Power of the Creator Economy Podcast by CreatorIQ

A Sony Music Entertainment production.

Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts

To bring your brand to life in this podcast, email [email protected]

Learn more about your ad choices. Visit podcastchoices.com/adchoices